How real property development works and what makes deals succeed or fail
Join Salboy Capital for a half-day, in-person roadshow for developers, landowners and investors who want a clear understanding of how property development works in practice, from buying land to exiting a scheme.
The session follows the real development lifecycle and shows how decisions on land, funding, construction and sales directly affect outcomes.
Learn what makes developments succeed
Just over ten years ago, Salboy was founded with a clear ambition: to unlock housing across the country. That focus on quality, location and customer needs still shapes every project today.
From a small housing extension to a billion-pound business, Salboy now delivers projects ranging from city landmarks to local housing, in partnership with established names from business, sport and film. Despite that growth, the purpose remains the same: unlocking housing potential and supporting the next generation of developers.
With over £600m funded, more than 4,500 homes delivered, 76 active sites and a £2bn+ development pipeline, Salboy operates across the full development lifecycle and multiple markets.
This roadshow shares how the same core principles are applied in real projects, in real locations.


Why attend.
This roadshow gives a practical view of where value is created and where it is lost. You will see how profit is shaped at every stage of the process, from buying the site to selling the final unit, and how real decisions affect risk, cost and outcomes.
Who it is for.
The event is suitable for aspiring and early-stage developers, landowners considering development, investors seeking a clearer view of risk and return, and property professionals who want to understand the full development lifecycle rather than just one part of it.
What you will learn.
You will learn how to assess a site properly, how development finance is structured, how build cost, programme and specification affect profit, and why exits must be designed rather than left to chance.
